Radio NOVA has claimed its best listenership ratings to date with the most-recent JNLR ratings report.
The Dublin-based station has increased audience across the board, specifically:
Daily Listenership: +30% *
Market Share: +21% *
Average Quarter Listenership: +19% *
Weekly Listenership: 12% *
The station now has 124,000 weekly listeners (+13,000), 69,000 daily listeners (+16,000) and a daytime market share of 4.1% (+21%). There station’s listenership per average quarter hour across its schedule is now 12,400 (+19%).
The latest survey covers the 12-month period from July 2013 to June 2014.
“NOVA is the ultimate radio phenomenon. We launched into a crowded market in 2010, believed to be saturated, and have grown into a major player rapidly and steadily in an extremely competitive environment”, says Nova’s CEO and Programme Director, Kevin Branigan. “Our mix of classic and contemporary guitar music from the last five decades has proven hugely popular and carved out an exciting position for us in the radio landscape”.
Branigan also points to strong performances for each of NOVA’s programmes and growth in key demographics that demonstrate that the Dublin-based station continues to grow on a strong upward trajectory.
NOVA launched its ‘Morning Glory’ breakfast programme, presented by Marty Miller and former Strawberry Alarm Clock, last October and revamped its afternoon schedule with a new show presented by Pat Courtenay. It has also recently launched Classic Gold Sunday with six hours of classic rock music on Sunday morning. The station is known for its focus on classic artists as well as modern contemporary guitar acts.
NOVA broadcasts to Dublin city, county and commuter belt. The station offers a diet of guitar-based music from artists like Fleetwood Mac, David Bowie, The Police and Simple Minds to The Killers, Kings of Leon, The Foo Fighters and the Red Hot Chilli Peppers.
* JNLR Ipsos/MRBI 2014/2 Dublin Commuter Belt. Daily Reach and Market Share 7am-7pm Compared to 2013/2
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