Radio NOVA has increased its market share in the Dublin area by 41% year-on-year, according to the latest JNLR radio ratings, which were released this week. *The station also experienced gains in its daily and weekly listenership figures and claims that it continues to grow at the expense of other major players in Dublin.
The latest results cover the period October 2012 to September 2013 and show declines year-on-year in market share for other major players 98FM (-22%), 2FM(-19%), FM104 (-6%), and Today FM (-5%). *
Pointing to the latest results, CEO Kevin Branigan said, “Market share is one of the most valuable measurements of listener engagement; NOVA has been growing consistently in Dublin, adding more and more to our share of listening in a market where share is very hard won. We’re delighted with this result”.
NOVA also points to a 9% gain in its daily listenership over the most recent three month period as evidence that it continues to surge forward in the city. **
The latest figures come a week after the launch of the station’s new breakfast programme, “Morning Glory”, featuring presenters Joan Lea and Marty Miller. Branigan has high hopes for the new show and expects that it will attract new llisteners to his radio station: “Joan and Marty have an unquestionable on-air chemistry. The station is firmly established in what is an extraordinarily tough and competitive marketplace, but Radio NOVA has continually managed to grow its audience share. I’m confident that Joan and Marty’s show will appeal to a wider audience, opening up the station to a whole new demographic, whilst ensuring that our loyal listeners continue to get the music and the banter that has secured our position in the market.”
Radio NOVA broadcasts to Dublin city, county and commuter belt, including Wicklow, Kildare and Meath. The station is backed by businessmen Dermot Hanrahan, Des Whelan and Maurice Cassidy as well as radio investors Kevin Branigan and Mike Ormonde. The station offers a diet of ‘guitar-based’ music from The Killers, Coldplay, The Kings of Leon and the Foo Fighters to David Bowie, The Rolling Stones and Fleetwood Mac.
*JNLR/Ipsos MRBI – 2013/3. Dublin Market Share 7am-7pm compared to JNLR/Ipsos MRBI – 2012/3. Dublin Market Share 7am-7pm
** JNLR/Ipsos MRBI – 2013/3, Dublin Daily Reach, Average Weekday “Yesterday Listenership” compared to JNLR/Ipsos MRBI – 2013/2, Dublin Daily Reach, Average Weekday “Yesterday Listenership”.
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