• 16
    Mar

    NOVA Awards digital advertising contract to I-believe

    Radio NOVA is delighted to announce a new partnership with digital advertising company I-believe. The move will see i-Believe sell digital advertising across NOVA’s mobile, desktop and social presences. Radio NOVA has a weekly listenership of 148,000 *, which is split 60:40 male, female and is a key radio station for 25-54 year olds in Dublin city, county and commuter belt, including Wicklow, Kildare, and Meath.

    NOVA’s presenter lineup consists of ‘Morning Glory with Dee & Marty, Greg Gaughran for your Workday, Pat Courtenay in the Afternoon and Nova Nights with Sinead Ni Mhordha and includes lots of banter, snappy news headlines, great competitions, and a light-hearted take on life – as well as seriously addictive music right throughout the day. The station lineup also includes Saturday & Sunday music and sports show Riffs & Refs and John Clarke’s Sunday morning Biggest Jukebox.

    Nova.ie is Radio NOVA’s content-driven lifestyle site, which launched in 2014. The site boasts 60,000 unique users every month, and delivers approximately 1 Million page impressions each month also. Nova has recorded over almost 300,000 downloads of its smartphone app and generates in excess of 1 million live audio streams per month. In 2014, Nova.ie was awarded ‘Best News & Entertainment Website’ at the 2014 Eircom Spiders.

    Speaking on behalf of Radio Nova, Kevin Branigan, Chief Executive said, “Radio NOVA has appointed i-Believe to handle its digital advertising sales business. I-Believe has a strong pedigree in helping radio brands monetise their audiences online and we look forward to bringing innovative digital advertising propositions to market with i-Believe.”

    Speaking about the appointment, Lee Thompson, Director at i-Believe said “Radio NOVA is an important new addition to our ThisisLocal.ie proposition. It delivers a fantastic demographic in Dublin and the commuter belt of Kildare, Wicklow and Meath. It also has a terrific “streaming” listenership. Advertisers are now looking for premium local streaming opportunities and Radio Nova will be an important part of that solution”.

    A digital rate card for Radio Nova is available by contacting Lee Thompson at i-Believe at lee.thompson@i-believe.ie or by phone on 00353 (0)1 703 0406.

    More information:
    Neil Walsh
    Radio NOVA
    (01) 5241100

    * JNLR Ipsos/MRBI 2015/4. Weekly Listenership, Dublin commuter belt.

     

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