Radio Nova has signed Honda as main, exclusive sponsor, for a new weekly 6 Nations show presented by rugby commentator Brent Pope. The popular rugby legend will present ‘The 6 At 6’ – a mix of banter, analysis and music on Radio Nova each week for the duration of the tournament, in association with Honda – The Power of Dreams.
The multi-platform sponsorship deal will include radio and digital sponsorship, social media, podcasting, audience activation and experiential activity and was brokered between Radio Nova & Havas Media. The sponsorship will specifically promote the brand’s award-winning 2018 Honda Civic, which is powered by Honda’s Earth Dreams Technology for petrol and diesel engines.
Jennifer Moran, Marketing Executive, Universal Honda Ltd. – Distributors of Honda Cars in Ireland said, “Honda partnering with Radio Nova’s Six Nations Coverage gives them the opportunity to tap into the excitement and passion of the tournament in a unique and engaging way. The Civic is an award winner for performance and, hopefully, the Irish Team will deliver some outstanding performances themselves over the next few weeks’.
Brent Pope, hailing from New Zealand, is well-known for his rugby analysis on RTÉ television over almost 20 years. He famously came to Ireland ‘for three months’ 25 years ago and is now one of Ireland’s best-known TV rugby pundits. “I listen to NOVA and love it as a radio station. It will be great to be able to mix my two great loves, rugby and music music on one radio station. Join us for all the latest banter on the 6 Nations as well as some stonking great tunes every Thursday from 6pm”, said Pope, who will be joined by Nova’s Pat Courtenay on the show.
Nova’s Programme Director, Colm Hayes, said, “With no Brent Pope on TV this year, Nova is the only place to get your annual Popey fix. The ‘6 At 6’ will be the home of honest, excellent punditry. Add Nova’s ‘Seriously Addictive Music’ into the mix and you have the perfect sports show for the Six Nation Championship”.
The show runs through February until March 14th on Radio Nova. Nova has 142,000 listeners in Dublin city, county and commuter belt, according to the most recent JNLR. *
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*JNLR/Ipsos MRBI -2017/3. Dublin Commuter Belt, Weekly Reach.