Radio Nova has released new research that shows the introduction of new, specialist, radio licences would grow radio listenership in the country. The Interactions research shows 70% of the station’s listeners claim to listen to radio more now than before Nova launched in 2010. The research also shows that 90% of those outside the capital, regardless of age, gender, […]Continue Reading

Very interesting piece by Siobhan Brett in the Business Post yesterday about Carat’s latest research into the role of men married or living with partners when it comes to purchases. In the research into the purchasing habits of couples for utilities, insurance, banking, motors and home improvement, 34% of male respondents identified themselves  as the […]Continue Reading

Radio Nova has signed up to Kantar Media’s TGI. The affiliation will give Nova access to complex industry statistics and detailed, actionable insight into how its audience interacts with thousands of local, national and international brands. The move is part of the Dublin station’s ongoing drive to target brands and provide detailed information about its […]Continue Reading