Very interesting piece by Siobhan Brett in the Business Post yesterday about Carat’s latest research into the role of men married or living with partners when it comes to purchases. In the research into the purchasing habits of couples for utilities, insurance, banking, motors and home improvement, 34% of male respondents identified themselves as the chief decision-maker or “sole decision maker”, with 25% of females claiming to make the decisions.
The Carat research also surveys menu decision and food purchase processes by non-parent, two-parent and single parent households and the influence of children where snacks, food, breakfast cereals and holiday decisions are concerned.
Interesting to see the changing nature of purchase decisions in the market.
I guess this would be a good time to point out that Radio Nova reaches 14% of all male housekeepers Dublin city, county and commuter belt * – only 3% behind Today FM, almost a third the male housekeepers of RTE Radio 1, and 50% that of Newstalk 🙂
* Source: *JNLR/Ipsos MRBI – 2013/1. Housekeepers, Dublin commuter belt, Weekly Reach