Radio Nova Cracks Open a Mad New Campaign for ‘Morning Glory with PJ & Jim’: “A Pair of Mad Yolks”
Radio Nova has just unveiled a bold new marketing campaign to promote its hit breakfast show, Morning Glory with PJ Gallagher and Jim McCabe. The cheeky campaign, created by the award-winning team at Bloom Advertising, features the irrepressible duo reimagined as—you guessed it—boiled eggs.
Entitled “A Pair of Mad Yolks”, the campaign captures the energy, humour, and complete unpredictability that have made PJ Gallagher and Jim McCabe a staple of morning routines across Dublin and beyond. With giant Out of Home placements now live around the city, the creative is designed to make commuters laugh, smile—and maybe rethink their breakfast listening choices.
PJ Gallagher and Jim McCabe of Radio Nova’s Morning Glory were all smiles today as they celebrated the campaign launch, Jim said, “The growth of the morning show has been incredible. Almost four times the audience since we started! Imagine if either one of us actually had any talent… Wow!!”
Cracking wise about their new look, PJ and Jim said: “We’ve always known we were a bit scrambled—but seeing ourselves as eggs really takes the biscuit. Or the toast. Either way, we’re shell-shocked, in a good way.” “It’s not the first time we’ve been called mad yolks to be fair, and now it’s official”.
Kevin Branigan, CEO and Programme Director of Radio Nova, commented: “Morning Glory with PJ & Jim is a stellar breakfast radio show that has had huge growth since it started on Radio Nova four years ago. We wanted a campaign that captured the unique energy and madness that PJ and Jim bring to morning. We love working with Bloom and we think they absolutely nailed it. ‘A Pair of Mad Yolks’ sums them up perfectly. It’s irreverent, fun, and very Radio Nova.”
The campaign also marks a significant creative milestone for Yvonne Caplice, recently appointed Managing Partner at Bloom. Yvonne Caplice, Managing Partner, Bloom, said: “We’re thrilled to bring some humour and a big visual punch to the streets with this campaign. Radio Nova gave us the creative freedom to lean into the personality of the show—and of PJ and Jim—and have a bit of fun. The result is a campaign that’s as mad, memorable and loveable as the presenters themselves.”
Morning Glory with PJ Gallagher and Jim McCabe airs weekdays from 6am–10am on Radio Nova, bringing listeners the perfect mix of music, mischief, and madness to start the day.
Radio Nova recently surged ahead of all other music stations with a market share of 9.4% in Dublin, cementing its position as the largest music radio station in the Dublin region.
ENDS
For media enquiries to talk to Bloom or Radio Nova, please contact:
Ann-Marie Sheehan, Aspire PR & Marketing
📞 +353 87 298 5569 | 📧 [email protected]
Editors Notes
Radio Nova
Radio Nova broadcasts to Dublin, Kildare, Meath & Wicklow with 264,000 listeners throughout the region. It’s also available nationally via its smartphone apps (iPhone & Android), its website Nova.ie and via the Irish Radio Player.
About Bloom Advertising
Bloom is a full-service creative agency known for bold, idea-driven campaigns that resonate with audiences and help brands grow.
