Radio NOVA’s ‘Nothing But the 80s’ programme has attracted the sponsorship of The Porterhouse. The Porterhouse will now sponsor the station’s nightly 80s show, featuring two hours dedicated to the greatest songs and acts of the 1980s.
NOVA’s General Manager, Mary O’ Sullivan, said, “We’re very pleased to partner with The Porterhouse for Nothing But The 80s. It’s a key part of our schedule that is attracting a growing audience right across the board from a demographic point of view. They’re passionate about good beer and we’re passionate about great music – it’s the perfect fit!
Kathryn Doyle Events & Marketing The Porterhouse said, “We are really excited about partnering with Radio NOVA on ‘Nothing but the 80’s’. We chose Radio NOVA as it has grown tremendously in audience and profile over the last 4 years and is now one of Leinster’s prime radio stations. The listenership demographic is a perfect match for the Porterhouse brand. Established in 1996, the Porterhouse was the original craft brewery in Ireland and still is the market leader in its field, furthermore, this sponsorship will continue to boost our brand awareness with the Radio NOVA listeners.”
‘Nothing But The 80s’ features two hours of music from some of the greatest artists of the 80s including The Police, U2, Van Halen, Guns & Roses, Def Leppard, Dire Straits, Bon Jovi, Talking Heads, Genesis, REM, Duran Duran, The Cure, The Smiths, Bryan Adams, INXS, David Bowie and many more.
There are five Porterhouse bars in Dublin, Wicklow & Cork, with bars also in New York and London.
NOVA is a regional station licenced to broadcast to Dublin city, county and commuter belt including parts of Kildare, Wicklow & Meath. It is the only Dublin radio station licenced to cover the extensive commuter belt including parts of Kildare, Wicklow & Meath. The station offers a diet of guitar based music from major artists like Fleetwood Mac, David Bowie, The Police and Simple Minds to The Killers, Kings of Leon, The Foo Fighters and The Red Hot Chilli Peppers. The most-recent JNLR ratings showed strong growth, giving NOVA 69,000 daily listeners and 124,000 weekly listeners while it’s market share grew by 21% to 4.1%, continuing its recent upward trend. *
Sources: * JNLR/Ipsos MRBI 2014/2 compared to JNLR/Ipsos MRBI 2013/2. Dublin Commuter Belt, Market Share 7am-7pm, Daily Listenership and Weekly Listenership.
Mary O’ Sullivan
Tel: (01) 524 1100.