Radio Nova is putting its on-air platform behind a major nationwide road safety initiative, joining 20 other independent radio stations in a year-long campaign focused on raising awareness among road users across Ireland.
Over the coming year, Radio Nova will create and broadcast its own bespoke road safety content, using the station’s presenters, producers and editors to bring practical information, expert insight and real-life experiences directly to its listeners.
The initiative will see the 21 participating independent stations collectively broadcast more than 1,200 pieces of road safety content, including more than 100 documentary and discussion programmes and around 1,100 shorter feature episodes.
For Radio Nova, the campaign provides an opportunity to use its strong connection with listeners and its presence in the daily lives of road users to put road safety at the centre of its programming.
The station’s content will look at the issues affecting people on Irish roads, with practical advice, interviews and real-life stories helping listeners understand the consequences of road collisions and the steps they can take to stay safer.
The wider initiative will also feature first-hand testimony from people who attend road collisions and support those affected, alongside information and analysis from An Garda Síochána, the Road Safety Authority and local authorities.
The need for continued road safety awareness comes as the number of people losing their lives on Irish roads remains a serious concern. Latest Garda figures show that 133 people have died on Irish roads so far in 2026, compared with 120 during the same period last year.
Radio is also particularly well placed to reach people travelling on the roads, with 41% of radio listening in Ireland taking place in vehicles.
Michael Kelly, Chief Executive of the Independent Broadcasters of Ireland, said the initiative demonstrates the role independent radio can play in reaching audiences with important public interest information.
“This is a unique initiative which means that listeners all over Ireland will hear programming which will increase their awareness and knowledge of road safety and how to stay safer as a road user.”
“It is an example of stations playing their part in the urgent work of reducing deaths and serious injuries on the road, and it is possible because of the unity in our sector and the huge number of loyal listeners to our stations.”
Radio Nova’s participation is part of a wider commitment from Ireland’s independent radio sector, with the 21 stations developing content specifically for their own audiences and communities.
The project is supported by the News Reporting Scheme, which helps fund public interest journalism through Coimisiún na Meán and the Exchequer.
For Radio Nova, the initiative is another opportunity to use the station’s presenters, production team and daily reach to deliver relevant information to its audience and keep road safety firmly on the agenda over the coming year.
