Radio Nova Holds #1 Position at Breakfast Time in Dublin

Nova Holds #1 Breakfast Show in Dublin and Increases Lead on FM104

Radio Nova has held the number one breakfast show position in Dublin and increased its lead over FM104’s Strawberry Alarm Clock.
Morning Glory with PJ & Jim now has a 13,000 daily lead over FM104 at breakfast time, placing Nova firmly in the top breakfast show position for the second JNLR running. *

In addition, Nova has held its position as the number one music radio station in its franchise area of Dublin City, County and Commuter Belt, making it the most popular music station in the region.  **

Nova CEO and Programme Director, Kevin Branigan, said, “We’re delighted that Morning Glory with PJ & Jim continues to be Dublin‘s most popular breakfast show. It’s such a natural, friendly, funny, and popular breakfast programme and sets up the day for so many Dubliners. I’m delighted for PJ and Jim and we’re all gratified at the continued growth and market position of Radio Nova.  We’ve worked very hard over the years to make Nova relevant and popular and it’s wonderful to see it come through in JNLRs like this”.

Separately, Nova continues to be the number one music radio station in its franchise area of Dublin City, County and Commuter Belt with 8.5% market share and 279,000 weekly listeners. The Dublin Commuter Belt franchise area takes in all of Dublin, Kildare, Meath & Wicklow.

Radio Nova recently announced that it was to extend its broadcasts to 85% of the country via Fáilte DAB’s new Mux2 network. The new trial brings Nova to a large area including Cork, Limerick, Galway, the North and South Midlands, South East, North East and part of the North West and takes in an additional 2.5 million people.

“We look forward to now bringing Nova to new audiences outside the Dublin Commuter Belt franchise area”, said Branigan.

*JNLR Ipsos/MRBI 2016.1. Dublin City & County
**JNLR Ipsos/MRBI 2016.1. Dublin Commuter Belt

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Article by: Radio Nova Blog