Nova now available in latest TGI data release

We’re happy to report that Radio Nova has been included in the latest TGI release sent to agency subscribers today, featuring detailed information about the station’s audience and how it relates to thousands of local, national and international brands.  While Nova has subscribed to TGI since January last, it is the first time the station has been included in the TGI index.

Our inclusion in the TGI will now give buyers and planners access to complex industry statistics and detailed, actionable insight into how Nova’s audience interacts with brands throughout Ireland.

TGI’s Associate Director, Eimear Faughnan, said: “We’re delighted to welcome Radio Nova to TGI. Nova’s audience is well documented within the TGI survey and Nova’s inclusion will give even more choice to planners and buyers seeking to connect with its active audience”.

Sales Director, Mary O’ Sullivan said: “TGI is the industry standard reporting mechanism for brand reporting and our access to more detailed information about the brand usage and preferences of our audience will further empower us to demonstrate the effectiveness of Radio Nova as a powerful advertising medium that delivers results to brands and advertisers”.



Category: Marketing


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Article by: Radio Nova Blog