Delighted to note that Poster Impact, PML’s post-campaign research service, rated Nova’s outdoor advertising campaign as the second highest-rated outdoor “oooh” campaign for February this year, second only to Guinness. The research covers “every significant ooh campaign accross traditional, digital and ambient formats” and is great benchmark of the success of campaigns.
The creative sample published in the excellent Marketing mag was Jon Bon Reilly who, along with Axly and Slash Keogh and Bono Murphy – all kids born of ‘Nova-loving parents’, still adorn numerous buses around Dublin and have proven to be quite eye-catching over the past number of months!
Kevin
