Very interesting piece by Siobhan Brett in the Business Post yesterday about Carat’s latest research into the role of men married or living with partners when it comes to purchases. In the research into the purchasing habits of couples for utilities, insurance, banking, motors and home improvement, 34% of male respondents identified themselves  as the […]Continue Reading

Delighted to note that Poster Impact, PML’s post-campaign research service, rated Nova’s outdoor advertising campaign as the second highest-rated outdoor “oooh” campaign for February this year, second only to Guinness. The research covers “every significant ooh campaign accross traditional, digital and ambient formats” and is great benchmark of the success of campaigns. The creative sample published in the excellent […]Continue Reading

As the long weekend gets closer and closer, we’re delighted to be kicking off a great collaboration with Molson Canadian to start the weekend! Entitled ‘The Long Weekend Long Play’, it will see Nova roll out a ‘360’ advertising campaign over the next number of bank holiday weekends that incorporates radio sponsorship, digital, social media and programming, with […]Continue Reading