Great fun this morning in Charlemont St! Our Rattle & Hummer Promotional Team were carrying out sampling for the Irish Times, handing out copies of the paper to commuters around this busy part of the South City. The Irish Times have teamed up with Harley Davidson to celebrate its 110th anniversary and are giving one lucky […]Continue Reading

Very interesting piece by Siobhan Brett in the Business Post yesterday about Carat’s latest research into the role of men married or living with partners when it comes to purchases. In the research into the purchasing habits of couples for utilities, insurance, banking, motors and home improvement, 34% of male respondents identified themselves  as the […]Continue Reading

Delighted to note that Poster Impact, PML’s post-campaign research service, rated Nova’s outdoor advertising campaign as the second highest-rated outdoor “oooh” campaign for February this year, second only to Guinness. The research covers “every significant ooh campaign accross traditional, digital and ambient formats” and is great benchmark of the success of campaigns. The creative sample published in the excellent […]Continue Reading

As the long weekend gets closer and closer, we’re delighted to be kicking off a great collaboration with Molson Canadian to start the weekend! Entitled ‘The Long Weekend Long Play’, it will see Nova roll out a ‘360’ advertising campaign over the next number of bank holiday weekends that incorporates radio sponsorship, digital, social media and programming, with […]Continue Reading

RADIO NOVA INCREASES MARKET SHARE BY 30%* Radio Nova has achieved its highest market share to date in the today’s JNLR radio ratings. The ratings, which surveyed the entire radio section for the most recent 12-months up to the end of March, give the station a 30% increase in the key Dublin radio market.* Meanwhile, […]Continue Reading

Nice article about us last Sunday’s Business Post about our latest foray into digital – our launch of a new customised radio channel for Aiken Promotions called ‘Neil Young Radio’. A way to combine radio and digital technologies in an environment where an audience with spending power already exists – a first, we think, in […]Continue Reading

Some shots of Nova’s latest marketing campaign, our second so far in 2013, from around Dublin. The campaign started in March and is still running on transport and outdoor through the city and county. Great reaction from the general public!Continue Reading

Radio Nova has signed up to Kantar Media’s TGI. The affiliation will give Nova access to complex industry statistics and detailed, actionable insight into how its audience interacts with thousands of local, national and international brands. The move is part of the Dublin station’s ongoing drive to target brands and provide detailed information about its […]Continue Reading

Hi there Welcome to Radio Nova’s industry blog. Over the coming months, I’ll be posting regular updates about the various activities that we’re involved in throughout Dublin city, county and commuter belt. It’s a very busy and competitive industry, particularly in Dublin, and we’re always dreaming up new ideas and ways we can grow the […]Continue Reading